MALIBU
New York, NY
Design Strategy for Chevrolet Malibu
Experience the new Chevrolet Malibu by engaging the essence of the Malibu via a brief glimpse
of the newly styled auto. The glance will invoke the senses allowing one to understand its
luxurious feel, hear its improved sound system, occupy its spacious seats, understand the hybrid
engine, experience the malibu.essence.
Different contexts require different responses. We explored three distinct contexts to come up with
flexible approaches vital in revealing the essence of malibu via the malibu.pod.
Imagine a module that could exist in diverse contexts and multiple scales. An adaptable pod, flexible
towards the scale of the event or application or context, introduces users to the malibu.essence.
New York, NY
Design Strategy for Chevrolet Malibu
Experience the new Chevrolet Malibu by engaging the essence of the Malibu via a brief glimpse
of the newly styled auto. The glance will invoke the senses allowing one to understand its
luxurious feel, hear its improved sound system, occupy its spacious seats, understand the hybrid
engine, experience the malibu.essence.
Different contexts require different responses. We explored three distinct contexts to come up with
flexible approaches vital in revealing the essence of malibu via the malibu.pod.
Imagine a module that could exist in diverse contexts and multiple scales. An adaptable pod, flexible
towards the scale of the event or application or context, introduces users to the malibu.essence.
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Malibu: Rendering
